App Store & Google Play Title Length Checker
Paste your iOS app name, subtitle, keyword field, Google Play title, and short description. We count exactly the way Apple and Google count — emojis, accented characters, and CJK included.
How Apple and Google actually count characters
The most common ASO mistake is assuming "30 characters" means 30 of whatever your text editor counts. It doesn't. Apple counts visible glyphs (grapheme clusters) — so the rocket emoji 🚀 counts as one character, not two. The iOS keyword field has its own quirky rule about spaces. Google Play uses straight UTF-16 code-unit length, which means some symbols and emojis count as two. Every checker on the web that uses a naivetext.length is wrong by some margin.
How to actually use the iOS keyword field
The iOS keyword field is the most under-utilized 100 characters in ASO. The rules:
- →Use commas, not spaces, to separate. Apple ignores spaces between words separated by commas, so
photo,editorcosts 11 chars butphoto, editorstill costs 11 (the space is free). - →Don't repeat words from your app name or subtitle. Those are already indexed. Wasting keyword field chars on them is the #1 indie ASO mistake.
- →Apple combines your keywords automatically. If you have
photo,editor,filter, you rank for "photo editor", "editor filter", "photo filter" — no need to put the multi-word phrases in. - →Skip plurals. Apple stems automatically.
filterranks you for "filters" too. - →Don't use competitor brand names. Apple rejects this in review — and even if it doesn't, you risk a takedown.
Why Google Play dropped its title to 30 characters
Until late 2021, Google Play allowed 50-character app titles. Developers stuffed them with keywords like "PhotoMagic - Photo Editor & Filters Camera Pro". In November 2021, Google announced new metadata policies and in early 2022 enforced a hard 30-character title limit, banning keyword stuffing and emoji-loaded titles. The change brought Google Play in line with Apple's long-standing 30-char rule and rewarded apps with cleaner brand-led titles. The takeaway: your Play title should now match your iOS titlein most cases — fewer keywords, more brand.
Frequently asked questions
Can I use emojis in my App Store title?
Apple allows it but discourages it in their App Store Review Guidelines (Section 2.3.7). Apps with emojis in titles often get rejected during review with a request to remove them. Google Play explicitly bans emojis in titles since 2022. Stick to ASCII for your app name and save emojis for your subtitle (iOS only) or screenshot captions.
Does my iOS app name count toward my keyword limit?
No. Your app name and subtitle each have their own 30-character limits. The keyword field has its own separate 100-character limit. Apple indexes all three for search, so words in your name and subtitle effectively act like keywords without using your keyword-field budget.
Should I duplicate keywords across the iOS title, subtitle, and keyword field?
No — that's wasted space. Apple indexes all three locations together when matching searches, so each unique keyword should appear in exactly one of them. Use the title for your most important brand-keyword combo, the subtitle for a benefit-driven phrase with secondary keywords, and the keyword field for everything else.
What's the difference between Google Play title and short description?
The title (30 chars) is the bold name shown in search results and your store listing. The short description (80 chars) is the tagline shown right under your title in store listings and is a heavily-weighted ranking signal — Google indexes it for search. The full description (4,000 chars) is also indexed but lower weight.
Are accented characters and CJK characters counted differently?
Accented Latin characters (like é, ñ, ü) count as one character in both stores. CJK characters (Chinese, Japanese, Korean) count as one character in iOS (which uses grapheme clusters) but can count as one or two in Google Play depending on the specific code point — most common ones count as one.
Why does my title show as truncated even though it fits?
App Store search results visually truncate titles around 17-20 characters depending on screen width, even though the indexed limit is 30. This is a UI truncation, not a hard limit. Your full title still gets indexed for search — but the visible portion that influences click-through is much shorter. Front-load your most important word.
Can I change my app name after launch?
Yes, both stores allow it. iOS requires you submit a new version (you can't change the name in App Store Connect alone for live versions). Google Play lets you change instantly. Frequent name changes can hurt brand recall and search history, so make changes deliberately — not as A/B tests.
Does the iOS keyword field still matter in 2026?
Absolutely. Apple has not deprecated it. It remains one of the highest-leverage 100 characters in your entire ASO toolbox precisely because most developers either ignore it or fill it with low-value words. A well-optimized keyword field can deliver 30-50% of an app's discoverable keyword footprint.